With the changing landscape, our mission with the PopShift Music Festival is to provide a multidisciplinary event for young South Asians hungry for an experience that speaks to their hybrid identities.

PopShift Music Festival 2023: Presented By Toyota

In 2023, we partnered with Toyota to host a two-day music festival celebrating South Asian American Art, Music, Food, and Culture.

This project was part of Toyota's “Day One” campaign, with a clear goal: to become the most exciting and inspirational automotive brand for Asian Americans. The campaign invites Asian Americans to share their unique stories, positioning Toyota as a brand that truly supports and champions their community.

DSC00252.jpg
DSC00185.jpg
DSC00166.jpg
DSC00162.jpg
DSCF5551.jpg
A77A2306 2.JPG
A77A2916.JPG
A77A3118 2.JPG
A77A3189.jpg
A77A3786 2.JPG
A77A4234.JPG
A77A4240.JPG
KHLD7917.jpg
KHLD7950.jpg
KHLD8318.jpg
KHLD9872.jpg
Previous

One on One x Meta Prosper
Next

PopShift Holi