Holi is one of the most popular festivals from India, most often referred to as the "Festival of Colors." It marks the beginning of spring after a long winter and symbolizes the triumph of good over evil.

In 2023, we launched our annual PopShift Holi event in partnership with Toyota. Each year, the event has grown, bringing together vibrant brand activations, delicious food, and an explosion of color, creating a memorable experience for all.