Elevating South Asian Voices, One STORY at a Time
PopShift is where culture, creativity, and community collide. We are a digital media powerhouse, a music and events company, and a cultural movement amplifying South Asian talent worldwide. Through original content, music discovery, live experiences, and brand collaborations, we celebrate the stories and sounds of the global South Asian diaspora.
From intimate studio performances to festival stages, from artist interviews to trendsetting digital series, PopShift is shaping the future of entertainment—one story, one song, and one moment at a time.
What We Do
🎤 Music Discovery – We spotlight emerging and established South Asian artists through our PopShift Sessions, exclusive interviews, and curated playlists.
📹 Original Content – We produce viral TikToks, short-form explainers, mini-documentaries, and reality formats, including ‘Desi Me Dating’, our blind date reality show bringing unfiltered South Asian romance to YouTube.
🎟️ Live Events & Festivals – From PopShift Holi, our multi-city concert experience, to exclusive showcases and festivals, we create immersive cultural moments.
📢 Brand Collaborations – We partner with forward-thinking brands to build innovative campaigns, including the PopShift Music Festival with Toyota, creating authentic connections with South Asian audiences.
We’ve proudly collaborated with leading brands such as Meta Prosper, Uber, Toyota, JBL, Topo Chico, Sling TV, Rupee Beer, and more.
📍 Follow us: [Instagram] [TikTok] [YouTube]
👨🏽💻 For Brand Partnerships + Advertising, e-mail: info@popshift.tv