producer (Social Media + Newsletter)
The Company
Popshift is a platform dedicated to telling stories about the immigrant diaspora, primarily focusing on the South Asian community. PopShift’s mission is to tell stories that cater to the South Asian Diaspora and the culture surrounding them. We’re looking for a producer to help grow our social media channels + fuel newsletter growth and assist in our video production need for our Youtube Shows as needed.
The Job
In the simplest terms, our creative producers work on videos + social posts that live on our social channels (Youtube, Instagram, Tik Tok, and Newsletter). The process includes: pitching ideas to our creative team and then optimizing them, planning and executing production on a schedule assigned to you, and overseeing the editing of videos so that they meet our channel standards. A lot goes into each of those phases, so an eagerness to learn and a positive mindset are essential. The meaning and intention of our social stories + videos are our highest priority, so we're not just making content for content's sake.
With your help, we want to create a lasting impact on our audience and create an opportunity for you to grow as a creative.
What You’ll Do
Pitch and Manage ideas for Monthly Social Media Strategy for PopShift (Both Video + Static + Carasouel Posts)
Pitch Happening Stories to be included in our Bi-Weekly Newsletter
Work with our newsletter writer to ensure timelines are met, and stories are sent out on schedule.
Optimize your ideas by collaborating and workshopping with our team
Source and Reach out to talent, schedule interviews
Create Posts + Write Copy + Schedule Posts Weekly
Assist with Video Production + Event Planning whenever needed (This may include reaching out to crew + cast + venues)
Communicate with our team what resources are needed and actively find your own resources.
Oversee post-production for Visual Content for Social (sometimes with our staff editors, sometimes with freelancers)
Debrief with our team on the successes and learning points
Ideally, experience some joy in the process
Who You Are
A creative with 2 years of experience in making professional-quality social content
Someone who understands Social Media and how short-form content works, especially on tik-tok and Instagram reels
Someone who has intermediate knowledge in '“how to edit” videos (Final Cut Pro or Adobe Premiere Experience is a plus)
Someone who has knowledge of designing/creating Social Posts using (Figma, Canva, and Adobe Photoshop)
Someone Who Understands Sharable Stories that perform well on Social Media
Someone Who Can Write Social Copy + Mini Articles + Video Scripts
Someone who understands the creative and technical aspects of production
An effective communicator who enjoys collaboration
Someone who wants to challenge themself
A storyteller with something to say
Someone who lives in LA or NYC
Someone familiar with Popshift’s brand and mission