Toyota Mirai x Utkarsh Ambudkar

In 2021, Toyota launched the brand new Toyota Mirai, a mid-size hydrogen fuel cell vehicle (FCV) manufactured by Toyota. It is one of the first FCV automobiles to be mass-produced and sold commercially.

To help launch the release campaign of the vehicle, we tapped in with South Asian actor, singer, and rapper Utkarsh Ambudkar.

Utkarsh broke ground in Hollywood with his appearance in the comedy film Pitch Perfect as the character Donald, and as Mindy Kaling's brother in the television show The Mindy Project. Utkarsh's other projects include; CBS' Ghosts, where he features as a lead, and Netflix's Seasons 2 of 'Never Have I Ever.'

Campaign Produced by PopShift, Creative Direction by Raghu Alla